At Shuchiin Academy, Miyuki Shirogane and Kaguya Shinomiya are the top students, admired by peers and regarded as the perfect couple. Miyuki is the student council president, while Kaguya, from a prestigious family, excels in all fields. Although they have feelings for each other, neither is willing to confess first, fearing it would make them appear weak. With their pride and honor at stake, they engage in a psychological battle, trying to make the other confess without losing face. The rivalry becomes a humorous and intense contest of love, wit, and ego.